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We switched back to Reynolds Contact Management after a brief stint with another CRM. While I know Reynolds is one of the more complicated CRM systems on the market, the depth of features it offers for a CRM system are great. In particular, the survey portion of the system is vital to our follow up operation and it allows us to track and respond to problems quickly and efficiently. The system is fully capable of tracking showroom traffic including fresh ups and be backs and tracking internet leads and phone ups is good. I think integration with the DMS is overrated in many respects but its goes a long way for us here in helping manage the creation of duplicate names because we use the CRM created customer number (because its the same in the DMS) when loading a deal in F&I to prevent the creation of duplicates. We are not using a desking tool, although I like DealerTracks desking tool. The level of integration wasn't quite there yet so we are holding off on implementation.CM does need a better inventory management solution. I'm still struggling in that department and haven't quite found the right solution for our store yet. I'm using eCarList right now and its pretty good. One big thing that I wish someone would introduce (I told Dale Pollak he should do this) is come out with a solution that effectively helps dealers manage the Used Car reconditioning process. I want my cars on the lot with picture is 72 hours. That is an ambitious goal that is often difficult to achieve. However, if i had a software solution that my UC manager, my service manager, my recon manager and my picture guy could all access to see where a car is in the process it would be huge. I would use the system to hold people accountable and even pay them a bonus based on average time it takes a car to go through the process. That is hard to manage right now by just using status code in R&R. Any suggestions?
We switched back to Reynolds Contact Management after a brief stint with another CRM. While I know Reynolds is one of the more complicated CRM systems on the market, the depth of features it offers for a CRM system are great. In particular, the survey portion of the system is vital to our follow up operation and it allows us to track and respond to problems quickly and efficiently. The system is fully capable of tracking showroom traffic including fresh ups and be backs and tracking internet leads and phone ups is good. I think integration with the DMS is overrated in many respects but its goes a long way for us here in helping manage the creation of duplicate names because we use the CRM created customer number (because its the same in the DMS) when loading a deal in F&I to prevent the creation of duplicates. We are not using a desking tool, although I like DealerTracks desking tool. The level of integration wasn't quite there yet so we are holding off on implementation.
CM does need a better inventory management solution. I'm still struggling in that department and haven't quite found the right solution for our store yet. I'm using eCarList right now and its pretty good. One big thing that I wish someone would introduce (I told Dale Pollak he should do this) is come out with a solution that effectively helps dealers manage the Used Car reconditioning process. I want my cars on the lot with picture is 72 hours. That is an ambitious goal that is often difficult to achieve. However, if i had a software solution that my UC manager, my service manager, my recon manager and my picture guy could all access to see where a car is in the process it would be huge. I would use the system to hold people accountable and even pay them a bonus based on average time it takes a car to go through the process. That is hard to manage right now by just using status code in R&R. Any suggestions?
