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Optimizing your URL improves its presentation and helps the user understand what your page is all about in SERPs. If your website URL is inline with common searches then it makes sense that G would give extra ranking to sites whose URL match what users are looking for.


Do a search and look for bolded entries. Those are search matches.. they are good. :D


If you did own seattleford.com I think that is definitely a powerful URL for a Ford Dealer in Seattle. I would still have a domain with your dealerships brand represented though for those who just type in joeblowford.com - you can 301 redirect those to seattleford.com and not lose any seo juice.