Thanks for your thoughts, Alex In the Netherlands vehicle descriptions are lousy too, but still most salespeople who take the photos, don't seem to care, they just take a few shots without checking the result and loading it up to their Inventory Management System.
With "top quality photos" I mean professional grade camera + focused + not shaken + good composition + lighting + background + editing (cropping, straightening, color enhancement, contrast) Pixel density matters, but only a little, as every Inventory provider compresses images into oblivion in order to speed up loading time, which makes some sense actually.
"Does the image quality inspire a higher level of desire?" I already know the answer (for my definition of "top quality"): it's a big YES, the only challenge now is to put numbers on it. How much will CTR from VSRP to VDP increase? How much will the amount of “ups” at the dealership increase? Will the “up” convert into a quicker sale, as the customer FEELS he/she ‘knows’ the car already.
That should also improve the volume, as cars get sold faster, there is room for new inventory.
Makes sense?
