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Thanks for your insights Joe! Can you explain "Less lead to visitor ratios" ?

And is the "unique visitor" in "higher sales to unique visitor ratio" online or at the dealership?

In NL we have mountains or stock too, but due to ever changing tax regulations and increasing cost of ownership, people are shifting towards smaller cars. So these sell fast anyway, but net profit is also low, I guess it is a high as the US average in 2014 ($193 Brice Englert of TradePending showed yesterday in the DealerOnWebinar). Ideally I would do luxury and exclusive cars only, as big sedans like BMWs and Jaguars lose value literally per day and therefore most gains can be made here. They are also much nicer to 'shoot'.

And shoppers want to be anynomous here too, usually they just show up at the store if the car looks good online. They don't want to give the seller any opportunity to fix or hide any faults with the car in question.

Can you explain "4. Less lead to visitor ratios" ?

And is the "unique visitor" in "higher sales to unique visitor ratio" online or at the store?