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haha... did I just threw that 80% number out their... without explanation... so sorry... I used the data on onlinedealerdirectory.com (it is likely 3 years old) and combined with Zip Code Population Data... and pulled dealers out in metros with less then 500,000 population. As when you Google... Honda Des Moines or Honda Iowa City in serp after 5th or 6th listings portals take over... which would require bit of work... but not difficult to rank for.