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I have been reading and thinking about this and one of the challenges I see is using different data/metrics for the wrong things. If you have time series sales data that will almost certainly be the best for predicting future sales. Any metrics that are upstream of that will lack the same value and correlate to sales anyways with just more noise. Sure there are 100 other ways to do this to seek a specific question about an audience or the performance of a geo, or a campaign but past sales is the best data point for future, that gets you like 70% of the way there.The next 10-15% is real time data that shows pipeline devoid of human error, the remaining 15-20% is what determines your accuracy and this is based on 100s of things you'll go crazy trying to map, collect and clean. Most people never get the 70% right and focus on the remaining 30% which is 10x harder.I recommend to just start forecasting model-level sales 1-3 months out and track your MAPE, keep improving your model and learn all the different approaches. If you want post them up in a new thread how you built it.
I have been reading and thinking about this and one of the challenges I see is using different data/metrics for the wrong things. If you have time series sales data that will almost certainly be the best for predicting future sales. Any metrics that are upstream of that will lack the same value and correlate to sales anyways with just more noise. Sure there are 100 other ways to do this to seek a specific question about an audience or the performance of a geo, or a campaign but past sales is the best data point for future, that gets you like 70% of the way there.
The next 10-15% is real time data that shows pipeline devoid of human error, the remaining 15-20% is what determines your accuracy and this is based on 100s of things you'll go crazy trying to map, collect and clean. Most people never get the 70% right and focus on the remaining 30% which is 10x harder.
I recommend to just start forecasting model-level sales 1-3 months out and track your MAPE, keep improving your model and learn all the different approaches. If you want post them up in a new thread how you built it.
