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Chris, the fact that you have enough interest to seek out a resource like DealerRefresh puts you in the minority. Every year, we see the same tired statistics about how many hours it took an Internet department to answer a lead, if they bothered to answer it at all. I was reading Jerry's Phone Ninja book. At the front he has some fill in the blank statistics like:Less than _____% of sales people will ask for the name of the caller.Less than _____% will ask for a phone number.Jerry didn't give the answers but I know that they are dismal. (Jerry, there is a hint here)How are you going to inspect what you expect, if you don't have the tools? As a group, dealerships haven't improved. Chris, it is good to have you involved.
Chris, the fact that you have enough interest to seek out a resource like DealerRefresh puts you in the minority.
Every year, we see the same tired statistics about how many hours it took an Internet department to answer a lead, if they bothered to answer it at all. I was reading Jerry's Phone Ninja book. At the front he has some fill in the blank statistics like:
Less than _____% of sales people will ask for the name of the caller.
Less than _____% will ask for a phone number.
Jerry didn't give the answers but I know that they are dismal. (Jerry, there is a hint here)
How are you going to inspect what you expect, if you don't have the tools? As a group, dealerships haven't improved.
Chris, it is good to have you involved.