• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Chris, the fact that you have enough interest to seek out a resource like DealerRefresh puts you in the minority. 


Every year, we see the same tired statistics about how many hours it took an Internet department to answer a lead, if they bothered to answer it at all. I was reading Jerry's Phone Ninja book.  At the front he has some fill in the blank statistics like:

Less than _____% of sales people will ask for the name of the caller.

Less than _____% will ask for a phone number.

Jerry didn't give the answers but I know that they are dismal. (Jerry, there is a hint here)


How are you going to inspect what you expect, if you don't have the tools?  As a group, dealerships haven't improved. 


Chris, it is good to have you involved.