• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Too often, you see these same dismal reports.  Response times in hours and even days.  Phones are not being handled properly.


50% of your appointments will purchase a vehicle at time of appointment (If you are average).


85% will visit the internet when shopping for a vehicle.  I believe that has risen to 92%


Most salespeople average less than a 5% closing ratio on phone ups. 


Wow! I must have glanced over this the first time.  One out of twenty phone calls turns into an appointment?  That isn't bad salespeople. That is bad management.  Imagine how many additional sales a dealership would gain if the salespeople were trained. 


The thread asked the question, Who's using Who's Calling (call measurement system) and do you feel it's worth it? 

Maybe the question should be, are those statistics representative of your dealership?  If yes, why are you still in that position?