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Like any sales process tool, it seems to depend on what you do with the data. If you or a manager listen with regularity for quality control (and training), as well as get the data into CRM, it can be worthwhile.Here is probably one area i have seen a BDC really shine, relative to the showroom floor. While the sales crew may be better at the overall selling process, BDC staffers tend to work under more oversight, ensuring more adherence to process...like ENTERING DATA INTO CRM, which often doesn't happen eve when a customer is on the lot.
Like any sales process tool, it seems to depend on what you do with the data. If you or a manager listen with regularity for quality control (and training), as well as get the data into CRM, it can be worthwhile.
Here is probably one area i have seen a BDC really shine, relative to the showroom floor. While the sales crew may be better at the overall selling process, BDC staffers tend to work under more oversight, ensuring more adherence to process...like ENTERING DATA INTO CRM, which often doesn't happen eve when a customer is on the lot.
