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I've never seen a good solution. We've been playing quite a bit with tracking recurring visitors, building interest profiles, tracking them over the course of their discovery, etc - the only problem is that the only data I have is the data from my own websites, so it requires them to visit the same dealership's website twice in the vehicle purchase process to become a useful feature. It definitely happens more often that I expected, but it doesn't do anything for the on-the-site-today visitors we all want to know more about.

I've been looking for solutions high and low, but the reality is that car buyers are anonymous, not invisible - I can see them, quantify them and track them, I just can't identify them without a lead. Even if I give them some sort of coupon that identifies them, the information I get is historical information, not the in-the-moment information I really want.

In for a solution!