Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
For over 100 years dealers have had a faith-based ROI system when it comes to marketing. Smaller direct pieces (mailers for example) have been able to prove an exact value, but dealers are master advertisers. A master advertiser cannot put a direct ROI on one thing because their advertising realm is too vast. Word of mouth, repeat buying, the service department, a family member's employment, the brand carried, driving distance, passing the store daily, seeing the dealer's name on license plate frames.... combined with paid-for advertising on TV, the paper, billboards, digital, or the radio has proven to be an effective army of awareness.I know it isn't en vogue to say you shouldn't try to track a ROI from your advertising dollar, but as complex as things are today it is almost insanity to put credence into it. I work for a company that is all about helping find ROI in digital advertising, but my own brain is saying advertising ROI might be more gut than Microsoft Excel.So Joe, I think the army of advertising mixed with the ease of jumping from one URL to another makes it impossible for the average person to state exactly what drove them through today's buying process.
For over 100 years dealers have had a faith-based ROI system when it comes to marketing. Smaller direct pieces (mailers for example) have been able to prove an exact value, but dealers are master advertisers. A master advertiser cannot put a direct ROI on one thing because their advertising realm is too vast. Word of mouth, repeat buying, the service department, a family member's employment, the brand carried, driving distance, passing the store daily, seeing the dealer's name on license plate frames.... combined with paid-for advertising on TV, the paper, billboards, digital, or the radio has proven to be an effective army of awareness.
I know it isn't en vogue to say you shouldn't try to track a ROI from your advertising dollar, but as complex as things are today it is almost insanity to put credence into it. I work for a company that is all about helping find ROI in digital advertising, but my own brain is saying advertising ROI might be more gut than Microsoft Excel.
So Joe, I think the army of advertising mixed with the ease of jumping from one URL to another makes it impossible for the average person to state exactly what drove them through today's buying process.
