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I asked a far simpler question: "If 85% of all car shoppers are on YOUR website prior to purchase, then why are they are so damn invisible?"


I find this simple statement to be incredibly powerful. 

--It explains why so many dealers don't take photos of their new cars. 

--It explains why many think the internet's job it to puke out leads.

--It explains why dealers think pop-ups are great.

--It explains why...  you get it ;-)