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Scenerio: If you sell 2,000 cars a year*, then roughly 100 sales p/month were to shoppers who were on your site 3x or more. Why aren't these shoppers making more noise... like redeeming coupons? Some examples of efforts to -allow- shoppers to be more visible:--HookLogic is aimed squarely at this challenge (offer an incentive to visit). --One Price stores like CarMax are teaching their shoppers to relax & drop their guard (A New Dealer Model).--Really unique dealerships like http://ridehomehappy.com/ (warm and fuzzy)--Award winners?For a reference FYI:*Based on my Survey at Delivery research
Scenerio: If you sell 2,000 cars a year*, then roughly 100 sales p/month were to shoppers who were on your site 3x or more. Why aren't these shoppers making more noise... like redeeming coupons?
Some examples of efforts to -allow- shoppers to be more visible:
--HookLogic is aimed squarely at this challenge (offer an incentive to visit).
--One Price stores like CarMax are teaching their shoppers to relax & drop their guard (A New Dealer Model).
--Really unique dealerships like http://ridehomehappy.com/ (warm and fuzzy)
--Award winners?
For a reference FYI:
*Based on my Survey at Delivery research
