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Neal, this is a great observation. I think you've nailed the single most important reason why shoppers are so... damn invisible.Cars, trims, packages, prices, trade, financing, etc, is so complex, the shopper wants the visit into the store to be a natural extension of their internet shopping. Ideally, they want the sales rep to be a trusted product specialist to help them close gaps on their internet work.#Trust#ShopperNeedsShouldbeYourGoals
Neal, this is a great observation. I think you've nailed the single most important reason why shoppers are so... damn invisible.
Cars, trims, packages, prices, trade, financing, etc, is so complex, the shopper wants the visit into the store to be a natural extension of their internet shopping. Ideally, they want the sales rep to be a trusted product specialist to help them close gaps on their internet work.
#Trust
#ShopperNeedsShouldbeYourGoals
