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Dealer's biz profile matters alot! From an old DR post, here's a snippet below:Off the top of my head, here are a few factors that can swing conversion metrics, that have nothing to do with the website...FranchiseInventory ProfileDealer's distance from it's major market.Dealer's Marketing footprintDealer's Marketing/Merchandising messageCompetitionSize of SampleFranchise Matters.Different Franchises attract different clientele. Their brands also set up expectations. Kia franchises create more leads than Audi (several hundred percent higher). Kia shoppers are price and credit sensitive, where as Audi shoppers (luxury shoppers) have high service expectations, are more brand loyal and more dealer loyal (than other brands).Inventory Profile Matters.Ratio of New vs Used.Age and price range of used.Franchise(s) covered.Width and depth of avail inventory.Scarcity of Inventory (100 toyota camrys vs 100 diesel Audi's)http://forum.dealerrefresh.com/threads/how-important-are-email-lead-conversions.3100/#post-27839
Dealer's biz profile matters alot! From an old DR post, here's a snippet below:
Off the top of my head, here are a few factors that can swing conversion metrics, that have nothing to do with the website...
Franchise Matters.
Different Franchises attract different clientele. Their brands also set up expectations. Kia franchises create more leads than Audi (several hundred percent higher). Kia shoppers are price and credit sensitive, where as Audi shoppers (luxury shoppers) have high service expectations, are more brand loyal and more dealer loyal (than other brands).
Inventory Profile Matters.
http://forum.dealerrefresh.com/threads/how-important-are-email-lead-conversions.3100/#post-27839
