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I just completed a 90 day survey that I asked my site visitors to complete.I asked "What is your #1 factor considered when making a vehicle purchase?"Fuel Efficiency 25%Reputation of Dealership 14%Price 39%Availability of Financing 22%These numbers have changed dramatically during the last month of the survey. During the final month, nearly 75% of the surveyed visitors selected Price. Before that, Availability of Financing was first by a big margin. It seems as if the closer my survey period got to tax refund season, the more the results moved toward price.I am not exactly sure what to do with this information yet, but I have it!
I just completed a 90 day survey that I asked my site visitors to complete.
I asked "What is your #1 factor considered when making a vehicle purchase?"
Fuel Efficiency 25%
Reputation of Dealership 14%
Price 39%
Availability of Financing 22%
These numbers have changed dramatically during the last month of the survey. During the final month, nearly 75% of the surveyed visitors selected Price. Before that, Availability of Financing was first by a big margin. It seems as if the closer my survey period got to tax refund season, the more the results moved toward price.
I am not exactly sure what to do with this information yet, but I have it!
