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Does it surprise anyone that customers WANT to remain anonymous? Historically the folks that are most apt to submit a 'form-fill' lead are the folks that only want to get a price to shop, whether it is against a local dealer or against multiple online dealers looking for the lowest possible price. That is why it is such GOOD NEWS that the traditional 'form-fill' lead constitutes such a small fraction of the online activity you see as a dealer. These aren't anywhere near your best prospects.The problem is, when a customer raises his or her hand and says, I have a question - here I am - most dealers really work overtime to get the prospect into the store. Just Get Em In...[MEDIA=youtube]7BsBJ2wpi5o[/MEDIA]...and everything that they DON'T LIKE happens at the dealership.
Does it surprise anyone that customers WANT to remain anonymous? Historically the folks that are most apt to submit a 'form-fill' lead are the folks that only want to get a price to shop, whether it is against a local dealer or against multiple online dealers looking for the lowest possible price. That is why it is such GOOD NEWS that the traditional 'form-fill' lead constitutes such a small fraction of the online activity you see as a dealer. These aren't anywhere near your best prospects.
The problem is, when a customer raises his or her hand and says, I have a question - here I am - most dealers really work overtime to get the prospect into the store. Just Get Em In...
[MEDIA=youtube]7BsBJ2wpi5o[/MEDIA]
...and everything that they DON'T LIKE happens at the dealership.
