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I am a proponent of not subscribing to marketplaces when any of these scenarios apply:

1. Your vehicles aren't priced at least somewhat competitively
2. Your photo percentage is low
3. Your photo quality is poor
4. You don't need or can't properly handle additional leads / business
5. Your dealership's marketplace profile has an overall review rating of 3-stars or lower

^ any of these conditions will greatly diminish the ROI of marketplaces.