Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
OK - I've had a change of heart. Now that we've proven that a VIN can only appear 1 time in each set of listings per search regardless of which merchant center it comes from and that the size of 3rd party listing sites means outranking them is going to be hard, so it's about bidding higher.It's, at best, a "where are you spending your Money" situation.If you pay for the retargeting/display as an extra to your 3rd party listings account, they say you'll get the direct traffic and only you, but we know how that goes. If you don't pay but have listings, then they are using your inventory to drive clicks to their site. If you are running your own GVA/pMax (in-house or with an agency), this is a contributor to the rising cost and reduced effectiveness seen in more condensed markets. Do you bail on a proven ad platform, pay to play or let the 3rd parties win, or do you stand your ground and bid higher?I would keep an eye on your traffic, conversions, and costs to balance where you're spending and the return you're seeing, with the understanding there will be a level of attrition with which you have to set your own comfort level.
OK - I've had a change of heart. Now that we've proven that a VIN can only appear 1 time in each set of listings per search regardless of which merchant center it comes from and that the size of 3rd party listing sites means outranking them is going to be hard, so it's about bidding higher.
It's, at best, a "where are you spending your Money" situation.
If you pay for the retargeting/display as an extra to your 3rd party listings account, they say you'll get the direct traffic and only you, but we know how that goes. If you don't pay but have listings, then they are using your inventory to drive clicks to their site. If you are running your own GVA/pMax (in-house or with an agency), this is a contributor to the rising cost and reduced effectiveness seen in more condensed markets. Do you bail on a proven ad platform, pay to play or let the 3rd parties win, or do you stand your ground and bid higher?
I would keep an eye on your traffic, conversions, and costs to balance where you're spending and the return you're seeing, with the understanding there will be a level of attrition with which you have to set your own comfort level.
