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It's a worthy experiment:Ask a third party marketplace to remove your inventory from VLA/PMAX.Look at your CPC before and after.My money is on your CPC doesn't fluctuate up or down more than it does any other month.But now you lost all those "free" clicks on your cars, and the third party marketplace diverted them to your competitors who have the same year make model car in-stock.Google has really opened the floodgates with the amount of available ad inventory with PMAX, there's no shortage of impressions.
It's a worthy experiment:
Ask a third party marketplace to remove your inventory from VLA/PMAX.
Look at your CPC before and after.
My money is on your CPC doesn't fluctuate up or down more than it does any other month.
But now you lost all those "free" clicks on your cars, and the third party marketplace diverted them to your competitors who have the same year make model car in-stock.
Google has really opened the floodgates with the amount of available ad inventory with PMAX, there's no shortage of impressions.