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Uncle Joe,None of the dealers that I've talked to so far have been able to get their inventory removed from the feed.Ryan,I have had 1 dealer that was on RPM drop the CG program, and they have had the same CTR and more impressions at the same spend, less the CG savings over the last few months to their median numbers. It's by no means a cohesive study, but they didn't see traffic setbacks by pulling out of that extra spend.So the question then becomes, how big of a player in your area are the 3rd parties and with each VIN only showing once in a search, where is your dealer's balance point?
Uncle Joe,
None of the dealers that I've talked to so far have been able to get their inventory removed from the feed.
Ryan,
I have had 1 dealer that was on RPM drop the CG program, and they have had the same CTR and more impressions at the same spend, less the CG savings over the last few months to their median numbers. It's by no means a cohesive study, but they didn't see traffic setbacks by pulling out of that extra spend.
So the question then becomes, how big of a player in your area are the 3rd parties and with each VIN only showing once in a search, where is your dealer's balance point?