Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
This is typical Google trying to maximize profit any way they can. I worked there for 7.5 years on the Automotive team and I can tell you that the 3rd party or Endemic sites like Cars.com, AutoTrader, etc are Google's largest addressable budgets to go after to continue to grow. This is not inside information, this is publicly available. So the 3rd parties can't afford to not run VLA.I do think NADA or a similar organization needs to work to protect dealers from these 3rd parties using your inventory for their own gain. If they did not run your inventory on VLAs, I do believe VLAs would severely hurt their business because we have hard data that proves that dealer websites convert shoppers into leads 4X better than the 3rd parties.Google does have a good mousetrap built with VLA and with a proper CDP + identity resolution set up to nurture shoppers that come to your site, VLAs are a great tool. Personally I think it's a crime that the 3rd parties can use your own inventory to compete against you in the VLA auction.If all dealers refused to work with the 3rd parties unless they contractually agree to not use your inventory on VLA that would send a message, but what is the likelihood of that happening.
This is typical Google trying to maximize profit any way they can. I worked there for 7.5 years on the Automotive team and I can tell you that the 3rd party or Endemic sites like Cars.com, AutoTrader, etc are Google's largest addressable budgets to go after to continue to grow. This is not inside information, this is publicly available. So the 3rd parties can't afford to not run VLA.
I do think NADA or a similar organization needs to work to protect dealers from these 3rd parties using your inventory for their own gain. If they did not run your inventory on VLAs, I do believe VLAs would severely hurt their business because we have hard data that proves that dealer websites convert shoppers into leads 4X better than the 3rd parties.
Google does have a good mousetrap built with VLA and with a proper CDP + identity resolution set up to nurture shoppers that come to your site, VLAs are a great tool. Personally I think it's a crime that the 3rd parties can use your own inventory to compete against you in the VLA auction.
If all dealers refused to work with the 3rd parties unless they contractually agree to not use your inventory on VLA that would send a message, but what is the likelihood of that happening.
