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Wouldn't you push VLA's from a source that converts 4X another? Don;t they only care about CX?? This is what bothers me... there's little to no value to the dealer.Somebody has an affinity to the national listing site brand and goes to the site directly? You write a great vehicle review to pull a shopper down the funnel? You rank organically for a vehicle search in a local market? Great! That's your value.Running the same paid ad that I can run myself, in my own market, displacing my own ads and landing the shopper on a page with my competitors similar cars using my own unit as the bait?? What?? And if it's true that pricing won't change if they turn off VLA's for your store, they've baked VLA's inside your pricing package already. Wonder how big of a slice of their traffic is VLA's?
Wouldn't you push VLA's from a source that converts 4X another? Don;t they only care about CX??
This is what bothers me... there's little to no value to the dealer.
Somebody has an affinity to the national listing site brand and goes to the site directly? You write a great vehicle review to pull a shopper down the funnel? You rank organically for a vehicle search in a local market? Great! That's your value.
Running the same paid ad that I can run myself, in my own market, displacing my own ads and landing the shopper on a page with my competitors similar cars using my own unit as the bait?? What??
And if it's true that pricing won't change if they turn off VLA's for your store, they've baked VLA's inside your pricing package already. Wonder how big of a slice of their traffic is VLA's?
