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What ever happened to buy or die? What right gives an automated CRM the right to take a customer out of the dealers "follow-up" system? Dealers need to take a HARD look at the process and systems they have in place, are they helping to sell cars or are they just filling inboxes with template written junk? If a salesperson actually wrote and sent that email (not part of an auto process), I would fire him. If it was part of an auto process, fire the person who set uip the process and email. Fire the CRM company if that is the crap they put in there. Wow, I am trigger happy. Probably has to do with training (lack of), so lets fire the Internet Director, GSM, and GM while we are at it. The point to the last paragraph is that a dealership is all about people and process, nurturing and training, motivation. When is the last time you sat down with "Stacey" from accounting and had her look at your process and templates? She is most likely not a car person and would provide valuable opinion on what the dealership is trying to accomplish. Point being, a team effort, and everyone pulling in 110%.
What ever happened to buy or die?
What right gives an automated CRM the right to take a customer out of the dealers "follow-up" system? Dealers need to take a HARD look at the process and systems they have in place, are they helping to sell cars or are they just filling inboxes with template written junk?
If a salesperson actually wrote and sent that email (not part of an auto process), I would fire him. If it was part of an auto process, fire the person who set uip the process and email. Fire the CRM company if that is the crap they put in there. Wow, I am trigger happy. Probably has to do with training (lack of), so lets fire the Internet Director, GSM, and GM while we are at it.
The point to the last paragraph is that a dealership is all about people and process, nurturing and training, motivation. When is the last time you sat down with "Stacey" from accounting and had her look at your process and templates? She is most likely not a car person and would provide valuable opinion on what the dealership is trying to accomplish. Point being, a team effort, and everyone pulling in 110%.
