I think most of us will agree a strong SEO strategy can do wonders.
BUT.
How do you measure it?
Let's say you onboard a client with 5000 UVs a month (with fluctuation through seasonality), how to you show SEO efforts only got them to 6000 UVs YoY?
There are so many variables in the market, it's hard to pinpoint.
Let me know what you think!
