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One variable that's often overlooked is the fact that car dealers are local brick-n-morter businesses, yet optimizing for inventory/keywords that are not only national but also international. This can bring about a substantial increase in web traffic (agencies tout the amazing job they're doing - increasing the dealers unique website traffic) yet often the larger portion of that traffic is NOT geo-relevant.How are dealers taking this into account when measuring their SEO performance?
One variable that's often overlooked is the fact that car dealers are local brick-n-morter businesses, yet optimizing for inventory/keywords that are not only national but also international. This can bring about a substantial increase in web traffic (agencies tout the amazing job they're doing - increasing the dealers unique website traffic) yet often the larger portion of that traffic is NOT geo-relevant.
How are dealers taking this into account when measuring their SEO performance?
