Exactly. The agreed key performance indicators are how a dealer should measure the success of a solution or not.
Agreed [USER=3]@Jeff Kershner[/USER]. National (or as we like to call them, vanity) keywords might be nice if you are just looking to beef up traffic to your site... but how does that help you move inventory? Honestly, not much. The key is looking at keywords that rank for your area (and the places that shoppers come from to buy from your store) so that your SEO efforts are focused on audiences that will lead to a sale, not just increase users to the site.
Your website is your dealership's constant, evolving billboard. You want the eyes that are actually going to make a purchase with you see it. High ranking in a national sense might lead to all the "warm and fuzzies" but it really isn't going to do a lot when it comes to monthly sales.
The buzzword "Content is King" has floated around forever... We say "Relevancy is King."
