I disagree with the entire premise of this thread. If a dealership is paying for bad SEO services and there are plenty of bad SEO services than they are not satisfied, they are just stupid. The key is measuring organic sales attribution, how many time we gonna' sit around here chatting about the same shit. Meh...
Just because your site ranks for some random keywords doesn’t always mean that you’re going well in terms of SEO.
If you want to measure the success of your SEO investment, you need to enable organic keyword conversions tracking. It helps you figure out how people find your site and which organic search queries are driving conversions and ultimately sales.
Chump ass SEOs will NEVER deliver those results, it holds their weak ass services to the flame. So, dealers take your SEOs to task.