100% agree that random key word ranking is useless.
However, if you can rank for relevant terms for your inventory & dealership for local inquiries, there is a chance that non-local inquiries will also cause that content to appear in search. Depending on how high level the content is (our TN links mentioned previously are to content speaking on a specific feature available on select Subaru models), it will be relevant to a wide audience, as well as local consumers.
I've already had to explain to the person in charge of our SEO, to get them to stop focusing on trying to get backlinks from national publication websites, when there are plenty of local sites that would do much better for us, in the near & long-term.
