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I would be okay with just an email address since most email addresses have a name contained within them. However, CRM's are not very good at displaying this information and sales people will tend to ignore these leads because they assume that a person with just an email address is less likely to buy a car or is harder to reach than a lead with name, email and phone. It is a question whether the site and lead forms are their for the consumer (in which case lead forms should be simple and efficient) or for the salesperson (in which case digital retailing would be best, if it worked).We developed a lead button that allows a consumer to enter their information without a large lead form pop-up or 3 clicks to submit or having to fill in their info one field at a time (our fields will auto fill). It is fully responsive too! The lead form will send user details to the CRM with the specific vehicle details (I am surprised when I see leads coming in from a website that have no vehicle information even though they came off of a SRP/VDP).Here is a sample of our "Unlock Our Best Price" (fully customized, works on any website/make)[ATTACH=full]3474[/ATTACH]
I would be okay with just an email address since most email addresses have a name contained within them. However, CRM's are not very good at displaying this information and sales people will tend to ignore these leads because they assume that a person with just an email address is less likely to buy a car or is harder to reach than a lead with name, email and phone. It is a question whether the site and lead forms are their for the consumer (in which case lead forms should be simple and efficient) or for the salesperson (in which case digital retailing would be best, if it worked).
We developed a lead button that allows a consumer to enter their information without a large lead form pop-up or 3 clicks to submit or having to fill in their info one field at a time (our fields will auto fill). It is fully responsive too! The lead form will send user details to the CRM with the specific vehicle details (I am surprised when I see leads coming in from a website that have no vehicle information even though they came off of a SRP/VDP).
Here is a sample of our "Unlock Our Best Price" (fully customized, works on any website/make)
[ATTACH=full]3474[/ATTACH]
