Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
I am really happy that you posted this [USER=545]@Rick Buffkin[/USER] . I have written several replies and deleted every one of them.To [USER=2]@Alex Snyder[/USER] point about the amount of time it takes to buy a vehicle, the easier and more profitable approach to correcting this problem is for dealers to actually make it take less time for a customer to buy a vehicle. Seriously, it takes too long...then speed the damn process up. Make "time of transaction" a metric that is measured and worked on. We did this in my store, and we can get people in and out in a hurry. If approached correctly, the customer can actually help the process. We just tell the customer, you can be here all day or you can be in and out of here in an hour. Which do you prefer? The existing way of doing business is profitable above all else. Depending upon the organization, it may be extremely profitable. To throw all of that out in favor of a process that primarily shifts to online and delivery is extremely expensive and involves a complete turnover of front end employees. As Rick stated (basically), if this is such a great way to go then why are these companies that you are wanting everyone to model after losing so much money?
I am really happy that you posted this [USER=545]@Rick Buffkin[/USER] . I have written several replies and deleted every one of them.
To [USER=2]@Alex Snyder[/USER] point about the amount of time it takes to buy a vehicle, the easier and more profitable approach to correcting this problem is for dealers to actually make it take less time for a customer to buy a vehicle. Seriously, it takes too long...then speed the damn process up. Make "time of transaction" a metric that is measured and worked on. We did this in my store, and we can get people in and out in a hurry. If approached correctly, the customer can actually help the process. We just tell the customer, you can be here all day or you can be in and out of here in an hour. Which do you prefer?
The existing way of doing business is profitable above all else. Depending upon the organization, it may be extremely profitable. To throw all of that out in favor of a process that primarily shifts to online and delivery is extremely expensive and involves a complete turnover of front end employees.
As Rick stated (basically), if this is such a great way to go then why are these companies that you are wanting everyone to model after losing so much money?
