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We struggle with this. As my role has shifted to more training this year, I've learned that if I work ground up, from sales up to managers, it fails. I've also learned that if I work down, from managers to sales people, it fails. Impossible predicament you say? Yes, I'm taking the approach of immediate improvement by targeting front line internet sales teams but at the same time, training the managers on how to continue what I'm doing with their sales people. This heavily relies on timing and momentum which is maybe the flaw but it seems to be working so far (still a ways to go). In your gym scenario, which makes be feel crappy about canceling my membership..., I feel like I'm the Gym manager actively training both the member and trainer at the same time. This allows me to show the member how the lift is made, while the trainer is watching me interact with the member. I can then also speak to the trainer while showing the member how I'm training the lift while the member sees me speak to the trainer on what they need to be looking for. Zoom is key here in order to gather all parties needed as it would be impossible for me to physically hit all stores. I am also in the process of creating training videos (15 to 20 of them) for most aspects of internet sales and management. I'm approaching those as merely the base reference for our processes and will need to emphasize that they alone won't "fix" an issue. Real-time manager involvement OTJ is key but they'll be able to view the videos if they need to get back to basics.
We struggle with this.
As my role has shifted to more training this year, I've learned that if I work ground up, from sales up to managers, it fails. I've also learned that if I work down, from managers to sales people, it fails. Impossible predicament you say? Yes, I'm taking the approach of immediate improvement by targeting front line internet sales teams but at the same time, training the managers on how to continue what I'm doing with their sales people. This heavily relies on timing and momentum which is maybe the flaw but it seems to be working so far (still a ways to go).
In your gym scenario, which makes be feel crappy about canceling my membership..., I feel like I'm the Gym manager actively training both the member and trainer at the same time. This allows me to show the member how the lift is made, while the trainer is watching me interact with the member. I can then also speak to the trainer while showing the member how I'm training the lift while the member sees me speak to the trainer on what they need to be looking for. Zoom is key here in order to gather all parties needed as it would be impossible for me to physically hit all stores.
I am also in the process of creating training videos (15 to 20 of them) for most aspects of internet sales and management. I'm approaching those as merely the base reference for our processes and will need to emphasize that they alone won't "fix" an issue. Real-time manager involvement OTJ is key but they'll be able to view the videos if they need to get back to basics.