Reply to thread

Why Dealers Ignore Vendors

If I took the time to answer every vendor phone call and email I would never be able to get any work done. That would cost me far more car sales than I'd maybe gain by signing up with a vendor that cold calls me.

Times that I don't ignore vendors:

• When someone I respect recommends them and I feel it may be a good match for me to consider
• When their marketing or premise completely intrigues me into wanting to learn more
• Trade shows like NADA - can knock through a bunch of vendors all at once and meet with high-level reps that are more knowledgeable than the average cold caller