A little background - I work for alot of stores. Most the the GMs just send calls/emails my way. Some receptionists have my cell number and transfer calls to me if you call and ask for "marketing". Due to the number of stores, I can say with 100% certainty that I get more calls and emails than your normal marketing/internet manager at a car dealer.
Just a few pet peeves, and why I sometimes do ignore the vendor calls/emails...
-- I am a background guy - if you are a vendor calling me I will look you (and your product) up on LinkedIn, google, etc etc. Can we please spellcheck your profiles, have them be updated, and remove (or make private) the video of you drunk dancing on the bar top from last weekend. I am not a prude by any means... but come on! 1st Impressions!
-- If you are a 3 month new salesperson calling me to pitch me a product with no background experience in automotive - it is going to be a hard conversation. Bring your 'A' game, or maybe your manager?
-- If you are vendor that relies on a 20 page PowerPoint - it is going to be a hard conversation. You need to be fluid and agile when pitching.
-- If I reply and ok a 9am meeting, and you send me a meeting invite for 9am EST - you did wrong. Know your customer and where they are located.
-- If you reach out to me with a gmail, hotmail, or other address - saying you have the latest and greatest, you lost already, or are probably a reseller/whitelabel of something.
-- If you say you are a friend of so and so, or that so and so referred you to me -- I am probably going to call/text them. Don't name drop if you don't know what they really think about you.
-- I don't care about a $25 gift card. Is that all you got? $200 and we may be talking.
-- If you are calling me the first 5 days, or last 5 days of the month - you probably don't know the car business.
