I think everything has a place in the automotive world, as far as advertising goes. Which is why people still run Commercial, Radio, and Flyers.
Compared to traditional methods of advertising, there's no doubt that Facebook supersedes. Even when stacked up to more modern advertising methods, such as Google Ads & TV Advertisements. And the biggest reason is because of Facebook's intuitive machine learning.
Don't let me be the example though. Let's use you as an example.
Ever talk about a certain something around your phone, such as a brand, an item you're looking for, or a place you want to visit. Only to be shown an advertisement on your Facebook News Feed correlating to a previously discussed topic?
People commonly say that Facebook is listening to our conversations through our phones, but that's not the case at all.
The way Facebook sorts audiences for advertising purposes is based on a multitude of factors, such as behavior, interests, age, gender, previous content interactions, and the list goes on. And through Facebook's AI the network has an extremely accurate way of targeting customers through the platform.
Which makes it AMAZING for lead generation.
Although Google Ads works on a similar premise (and works well, might I add), you're limited by search volume. Which inevitably puts a restraint on your potential reach.
Again, don't let me talk. The results speak for themselves:
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Paid $0.50 a lead yesterday. (Lead being phone number, zip code, work experience, full name, desired vehicle)
And that resulted in 22 appointments on my clients calendar.
And if they can't close 22 appointments for financing, that aren't subprime, then I'm working with the wrong people. lol
Point is, there's so much potential because not many are doing it. So if you're looking to grow in 2019, Facebook is the perfect place to start!
