Hey John, that's great stuff, I can tell you're really good at what you do. Dealerships, in general, are struggling to harness the power of Facebook and stop at the Social portion vs. the Media portion.
It's very different from one another. FB Ads are also in a class of their own, you must be willing to go the distance lead nurturing wise to exponentially increase your ROI.
Facebook suits for EVERY portion of a dealership's operations. I can't stress this enough. If Facebook doesn't work for you, it's because you don't know how to work Facebook.
Important: Facebook is very different from Google Ads, Organic Traffic, or Email Marketing so please manage your expectations. You will be the ultimate winner if you do.
We on our end use ClickFunnels as our main landing page builder and I'm convinced it's currently the best landing page builder for dealerships right now. It's uber fast, affordable & very flexible.
Generating traffic is great but you do have to have a strong landing page to convert, otherwise, you're stuck with traffic, not leads. The offers above are a perfect example of that. I personally love Facebook Ads to get new customers that are in the market to change vehicle to submit a trade-in appraisal request. When approached the right way (customer oriented & not dealer oriented), it's very effective.
What you'll get with FB Ads,
Take this free Trade-In landing page if you want to try it. Or you can also use the template for new vehicle launch, also amazing paired with Facebook Ads.
As a dealer, you have to know your objective because the strategy & tactics are going to be very different. For example, dealers are really strong on the branding portion and will always be.
We had some fun building a Car Dealership Branding Recipe where you can self-serve & create your own branding campaign. It's simple and can be tweaked for different results. Here's an excerpt of the full post.
How to brand your dealership using Facebook
Alright, this post was taken directly from our Facebook Ads Cookbook. It was built to give you the capacity to create & run your own flawless Facebook campaigns.
Although it might not be your role or you may not have the time, but understanding everything in and out will ensure you make the right decisions when hiring someone or an agency to do it for you. Enjoy.
Read the full post
