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Yeah, that's bad. But we'd be crazy to think Facebook is not working. I'm still amazed by how paid campaigns can yield good results. We're currently running a credit application campaign for a client that's yielding an $11 CPL. These leads include :

• Name, Phone, Email
• Revenue
• Employment status and history
• A vehicle of interest (SUV, Car, etc...)
• Living Expenses
• Budget
• Trade-In Vehicle
• If they rent or own

Targeting is your friend when it comes to Facebook  Coupled with a solid landing page, our client is making a ton of money...