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Although I cannot confirm whether it's true they have 50% fake accounts on the platform or not, I can confirm that even if they did, this would not affect advertising. I'm certain the botted accounts are NOT actively scrolling the news feed, even less likely they'd do so in English speaking countries, while being active for that matter. And for the low quantity of impressions you receive from botted traffic, it's nothing out of the ordinary.If your site is ranked in Google (SEO), or if you're promoting content via Google Ads, you're likely receiving a large sum of botted traffic from crawlers and web scrapers too.Beyond that, we've gotten awesome results this month using the Facebook Ad platform. For one of our best performing clients, we've netted nearly 500 leads for less than $500, and over 300+ confirmed appointments from these leads. At a Cost Per Lead of $0.90 a piece:
Although I cannot confirm whether it's true they have 50% fake accounts on the platform or not, I can confirm that even if they did, this would not affect advertising. I'm certain the botted accounts are NOT actively scrolling the news feed, even less likely they'd do so in English speaking countries, while being active for that matter. And for the low quantity of impressions you receive from botted traffic, it's nothing out of the ordinary.
If your site is ranked in Google (SEO), or if you're promoting content via Google Ads, you're likely receiving a large sum of botted traffic from crawlers and web scrapers too.
Beyond that, we've gotten awesome results this month using the Facebook Ad platform. For one of our best performing clients, we've netted nearly 500 leads for less than $500, and over 300+ confirmed appointments from these leads. At a Cost Per Lead of $0.90 a piece:
