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I'm thankful that no one in our area uses Yelp!  I was surprised to learn that people still use Yelp!  It was cool when I was in college.....10 years ago (2004). I think the average consumer still pays attention to timeline's of reviews.  For example the Nissan franchise we took over 2 years ago had (and still has) bad reviews for the current brands they own.  We chose not to "adopt" their Yelp!/reviews/DealerRater/etc.