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I just want to have my SIRI'd store phone numbers ring a line that is connected to a phone. Is that too much to ask? Yelp may be a great value add and its hard to discount the affect reviews have on buying behavior, I just don't like being held hostage by a company that dysfunctions like Yelp.

Jeff- As for Yelp's reported 100 million Monthly uniques, how many of them were conducting searches relevant to our business "Auto sales, auto service, parts, etc?" vs. how many were just pissy Y-gens that didn't like the way the Barista at their local Starbucks looked at them and decided to outlet their dissatisfaction on Yelp?

I just want my customers to be able to reach us when they use SIRI. Plain. Simple. I don't want to have a Yelp profile. We don't need it. We didn't build it. For me, Yelp is not a value-add it is a mindless distraction turned parasite. The reviews are meaningless to most customers. We have Google + local listings where most customers seem to be conducting review research + Dealer Rater. We look great on those two sites because most of our customers don't have the time or need to be frequent Yelpers which is a necessity in order for their opinions to stick. Don't believe me? Well build a Yelp account from scratch and start reviewing. $100 buck says after 3 days of discontinued use your reviews disappear.

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Thanks for the Fixed Ops PDF Jeff this will be helpful.

-D