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This subject is very dear to my heart. We have focused on csi and online reputation for the past 5 years and have excelled and had great success. We have won Dealerrater used car DOTY nationally in 12 and the state award for 13 and 14 and our only online prescence that we struggle with is none other than "yelp.com". My main gripe is that they consistently filter out 95% of our positive reviews, leaving behind only the negatives. We also fell victim to paying them 300/month in hopes that they would not filter out authentic positive reviews. That did not happen.


One thing about their algorithm that unsettles me is that they claim to filter out reviews from people that have never reviewed any other business prior. Sounds reasonable, except for they filter out those positive one like that and have left negatives that fit that profile. They also have filtered out positive reviews from "yelpers" that have reviewed many different businesses. Can't win.


On a side note... my heart did sink a little a few years ago when I realized that Apple started using yelp for their map app.