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I think Reviews are a good thing as well. Our Mazda store won Dealer of the Year in Massachusetts in 2012 (dealer rater) and we were very pleased. We also have very high marks on google + local across the board which isn't an easy accomplishment given that each of our stores is the brand sales volume leader in our Marketplace. It's Hard to Please/ Win em all right?

Any time someone writes us a negative review on DealerRater, Google, Facebook, Twitter, etc we do our very best to address the issue head on and make every effort to satisfy the customer. Yelp doesn't play fair. We have no way of knowing who is accusing us (could be disgruntled ex-employees, actual customers, people who just hate dealerships etc) which leaves us helpless to resolve the problem through research or face our accusers. Read this story --> Court Orders Yelp To Identify Anonymous Reviewers | WebProNews.

Also worth mention, we have a very diverse workforce here and Yelp doesn't filter out racially intolerant posts, slurs, and just blatant obscenities.

Yelp is a bad thing for businesses and consumers alike.