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I don't think you need a "tool". We tried the rate before you rate, where you ask the customer to star or write a review before hand and try to intercept the negative reviews. We tracked it, and found we were getting LESS reviews written. IMO a better basic process is something like this:Send out an email in the CRM from the GM/Owner like this after purchase:[ATTACH]1937[/ATTACH]As you can see we just ask them to visit the rating site Phoenix Chevrolet Reviews - which is just an embedded page in our website. I think part of the key is to also mention that they are reviewing the SALESPERSON.... Also - don't forget to send something similar to service customers, asking them to rate their service person.Side note - as you can see I use UTM codes to track the site visits from the http://rate.sandsglendale.com domain, you would be amazed at the site engagement for people that visit from that link. You would think people would just visit, click rating link, and leave... but they don't. About 10% of them go on to look at vehicles (VDP's) - service customers looking for a vehicle?? Ya, I will take that!
I don't think you need a "tool". We tried the rate before you rate, where you ask the customer to star or write a review before hand and try to intercept the negative reviews. We tracked it, and found we were getting LESS reviews written. IMO a better basic process is something like this:
Send out an email in the CRM from the GM/Owner like this after purchase:
[ATTACH]1937[/ATTACH]
As you can see we just ask them to visit the rating site Phoenix Chevrolet Reviews - which is just an embedded page in our website. I think part of the key is to also mention that they are reviewing the SALESPERSON.... Also - don't forget to send something similar to service customers, asking them to rate their service person.
Side note - as you can see I use UTM codes to track the site visits from the http://rate.sandsglendale.com domain, you would be amazed at the site engagement for people that visit from that link. You would think people would just visit, click rating link, and leave... but they don't. About 10% of them go on to look at vehicles (VDP's) - service customers looking for a vehicle?? Ya, I will take that!
