This email made its way into my inbox this morning and it made me laugh.
Mercedes-Benz contracts MomentFeed for a couple different services, one being Location Data Cleanup. They also offer reputation management services and such.
I thought it was funny that MomentFeed was partnering with Yelp OF ALL SERVICES to talk about fake reviews and review solicitation...
We all know that reviews are critical for local businesses; 85% of consumers trust online reviews as much as personal recommendations. In this light, soliciting reviews by offering discounts or incentives becomes really tempting. However, this practice is actually doing consumers and business owners alike a huge disservice.
You now have the chance to learn directly from Yelp as to why they're cracking down on review solicitations and how you can best position your brand for success.
Join us Wednesday, August 22nd, 2018 at 11am PDT / 2pm EDT and Learn:
1. What exactly is review solicitation and why it's harmful for both consumers and businesses
2. Yelp's position and why they are cracking down on solicited reviews
3. How to set yourself up for success on Yelp
I'm tempted to sign-up for the webinar just to hear what Yelp has to say. Damn crooks!!
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