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I find that Google Reviews and DealerRater are losing their effectiveness. With so many stores begging for great reviews there is nothing to differentiate one place from the next. Yelp, although I think some of the methods they have employed are completely unjustified (removing good reviews from those who are a first time 'Yelper'), the reviews there are giving much more accurate feedback of what is going on in the store. What good is a review site if all it takes to get great scores is a little bit of begging and manipulation? Now, I wouldn't advertise mediocre Yelp scores, but I do use them to identify negative trends going on in the store, because usually there are issues that repeat themselves.Since every store is equal in how Yelp works, using them as a barometer against your competition is a very legit use for them, along with identifying issues.
I find that Google Reviews and DealerRater are losing their effectiveness. With so many stores begging for great reviews there is nothing to differentiate one place from the next. Yelp, although I think some of the methods they have employed are completely unjustified (removing good reviews from those who are a first time 'Yelper'), the reviews there are giving much more accurate feedback of what is going on in the store. What good is a review site if all it takes to get great scores is a little bit of begging and manipulation? Now, I wouldn't advertise mediocre Yelp scores, but I do use them to identify negative trends going on in the store, because usually there are issues that repeat themselves.
Since every store is equal in how Yelp works, using them as a barometer against your competition is a very legit use for them, along with identifying issues.
