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Pretty much a blackmail play from their side. They would essentially say unless you paid their astronomical monthly fee, they would 'massage' the reviews to where all the worst ones were on top. Pretty crazy there are so many of these stories out there and nothing has happened.

That said I rarely touch the site and avoid it even more after my experiences with them, but it still gets pretty significant traffic especially for businesses with low SEO or organic touch points.

I'd argue that spending the money on improving your individual site's visibility above the default Yelp results would have a much better ROI.