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I am suspecting that shoppers are open to seeing maybe 4-6 of those items as icons.

Those spec sheets ... I only use to look for sun / moon roof.

It's like your rant on social media buttons. It's filler that nobody reads. I doubt even if google reads it anymore.

make, model, trim

I might filter on mileage or year.

Surprisingly enough I don't use color for search.

I do use block shippers in cargurus. I hate how Dallas Dealers spam me with their ship anywhere vehicles.

off topic:

If you want to ship anywhere then why do I need to go in a dealership to: play the interest game dance for 1 hour, to wait around while the sales agent "asks" his boss, to sit and wait for financing, to sit and wait for a car wash or oil change that never happened. All the while sitting in the cheapest chairs and crappy instant coffee. Honestly, I'd rather sit at home and wait a day or 2 instead and deal with the anxiety of getting something that might have been miss represented.