I've brought up the age group targeting for websites before.
I think it matters.
I haven't talked about look and feel too much for your average shopper.
But it matters. What most dealers outside of Porsche have butt ass ugly sites.
I have talked about the different styles of shoppers: visual, audio, kinetic.
It matters. (DjSec) Your choice of the subby puts you in the let me sit in the car, grab the steering wheel, and blip the pedal a few times to hear the muffler crackle. You probably are very visual even though you said you didn't mention caring for colors. I wonder if you like that Porsche baby blue or the more aggressive lime green Challenger? i suspect you would also prefer seeing all the details on the financing. You definitely don't need them droning on and on about how the dog is going to like the back seat and you'd probably rather throw the dog back there to see for yourself. lol just guessing.
Your ad? I like the simplicity but I'd use it for an upscale ricer shop. I love ricers. 22 years in Japan!
Here's another attempt at kirksvillemotorcompany.
it's way too busy. I agree with DJsec, get rid of the mega menu. You are preventing me from looking at used cars. I opened it, scanned for a Jeep. Didn't see any. So left. You lost a potential window shopper.
On the shop page. Why is the filter fonts larger than the fonts used in the VDP cards? Do you have a lot of 60+ year olds on your site?
I can hardly read the word "sort"
Same with all the information that is jammed into the VDP.
One thing I've noticed with a ton of the home pages. It's all about the dealer trying to build a reputation.
BTW, lighthouse is just not happy with that Next.js website. Surprising that Next.js is so slow ....
Why do you have 2 search fields?
You have a 74-75 ranking for accessibility but it has an accessibility feature to the website. It crashed when I selected the ADHD option.
There is a clear filter function. Now, I have to see New cars too?
The compare function ... I must be dumb. It took be several attempts to understand that I had to favorite it. My English isn't that good.
Sorry .. but that footer for Motive ... Did they give you a steep discount to be able to claim such a large portion of real estate.
The chat can't tell me, what it needs to tell me.
There is some good content on that site too! But it's buried away and banished to the edge of the universe.
[URL unfurl="true"]https://kirksvillemotorcompany.com/service-department[/URL]
i scrolled through that trying to figure out what that page does. I have an attention span of a 2 year old. My eyes glaze over when reading AI content.
What's your time frame for a new website? The only thing I don't have in my wheelhouse is the KBB trade in evaluation and the Get Pr-qualified, I'd have to find an API service that does this. Does Motive .... lol, that's brilliant! I have to find out who motive used for the loan pre-qual.
