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That’s an interesting take! But here’s the thing—why wouldn’t you link to social media? Customers today don’t just visit a dealer’s website and make a decision. They scroll through Instagram to see how many people are engaging with dealers' cars and how they look, check Facebook Marketplace for deals, and even watch TikTok or YouTube reviews before buying. Social media is where trust is built, questions are answered, and engagement happens.

If your website is built right, then linking to social media will not be just about redirecting traffic—it’ll be about capturing interest, creating brand recall, and driving serious leads. Imagine a potential buyer seeing a 360-degree spin of a car on your Instagram, clicking on the website link, and booking a test drive instantly. That’s how seamless it should be!

So, instead of ‘Why link to social media?’—maybe the real question is, how do you link it the right way?

Curious to hear your thoughts!