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I feel like there could be several hundred threads about Truecar on here, maybe not that many but I'm just tired of even thinking about them.


Here's a recent thread with some good for and against points: http://forum.dealerrefresh.com/threads/truecar-sued-by-dealers.4352/


I'll sum up my feelings below...


>>>Jerry Thibeau said:

These are customers that would be dealing directly with your dealership instead of using TrueCar as the middleman.

Baffles me that nobody gets this!<<<


You got it! That line right there is TrueCars business model in a nutshell. They get in the middle of a dealer and their natural local customers, and then they charge the dealer $300+ for the sale. Think about that for a moment. I gotta admit it's a genius business concept. I feel ashamed that there are dealers out there that are so desperate to use TrueCar and they are literally killing their bottom line doing so. TrueCar is not your friend Mr. Dealer, they are a like a blood sucking lamprey.